With over 5.7 million people going camping each year it has become a highly competitive market. Here are a few tips on how you can improve your campers’ experience to keep them coming back year after year.
Take Online Bookings
One of the biggest things to improve camper experience is offer online campground reservations.
Think of all of the services that can be booked online.
- Hair cuts, spa days and massage appointments
- Hotel bookings and Airbnb stays
- Flights and cruises
- Uber or Lyft rides
- Dog sitter
- Photography
- Fitness classes
- Movie tickets
- Food delivery
I think you get the point. Calling and emailing to book a campground is outdated and you are missing out on campers because of it. Learn more about how Let’s Camp can help get your campground taking bookings online.
Smooth Check In Process
At this point campers have a vehicle loaded with gear, excited kids and maybe a rowdy dog. The last thing they want to do is spend 17 minutes at the gate signing forms, getting rules and paying for their booking. This process should be streamlined to help get campers in quickly. If you don’t have a ‘check in spot’ it’s great to let campers know that ahead of time and include directions on how to get to their site.
Ask For Feedback
Reading camper feedback might be tough. After all, you love your campground and it’s hard not to take it personally. However, it’s easy to become blind to the things your campers don’t like. We’d also encourage you to ask for Google reviews from your campers. This helps people who are unfamiliar with your campground make a booking decision. Get our guide on how to best manage reviews.
Selling Add Ons at Booking
Do you sell firewood or have equipment rentals? When making a reservation campers are already in the mindset of making a purchase. Not only are they more likely to buy add ons at that time but they won’t have to worry about it once they get to your campground. Check out how this works with Let’s Camp.
Offer More Than Camping
You have a ton of opportunities to not only have your campground stand out but also make additional revenue. As mentioned offering equipment rentals might be one thing but what about a learn to kayak or learn to stand up paddleboard class?
Do you have room for an amphitheatre to host live music? What about an option for new campers to help them set up their tent or build their first fire? How about a campfire cooking class or guided nature hike?
There are so many ways that you can bring added value to campers and added revenue to your campground.
Are you ready to take the first step to improve campers experience and start taking online bookings? Learn how Let’s Camp might be a great fit for your campground.
