Getting a website for your campground might seem like a daunting task, however it can be super important to get campers to trust your campground and set clear expectations ahead of time. We’re going to cover 5 of the top reasons your campground should have its own website.
Modern, well-designed websites make your business seem more trustworthy and credible. If a camper is going looking for a new campground to stay at one of your first impressions is going to be your website. Since many people have limited time and budget it is unlikely that someone will book at your campground completely site unseen.
Provide More Information
Perhaps someone heard of your campground through a friend or social media and wants to learn more about your campground. Having a website gives you a place to showcase your campground. Make sure to prioritize features about your campground like family activities, trails and amenities over listing out your campgrounds policies and rules.
Advertise Special Events
Do you have an annual Canada Day celebration or participate in a local festival? You should be adding these to your website! Not only will you be able to advertise what is happening, but when people search for local events, they might find your website and book at your campground. Just because the event is over doesn’t mean it should be removed from your site. Ideally, you want to set up a past events list where people can see what usually happens at your campground. This way, people can know what to expect even if you don’t have any firm plans for the upcoming season. Also, don’t forget to take lost of photos to add later!
Compared to listings sites such as TripAdvisor, provincial tourism sites or even Let’s Camp, having your own website lets you customize the look and feel of the site. Maybe your campground is a tranquil oasis or you cater to families or LGBTQ+ groups. Having a clear brand identity will help campers identify your campground easier and can help you attract your target audience.
The most important reason to have a website is that it is always accessible. In today’s day and age, people want to access information quickly and in a way that is convenient for them. Having a website with the common questions people ask will set you apart and likely save a few phone calls.